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How To Market Artwork Online

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In this article we'll look at several ways you can market your artwork online and get the most exposure for your portfolio website and artworks.

Social Media

Social media is a great driver for traffic and targeted users for artists.  EZZL.art automatically publishes each of your artworks on our social media channels through the following providers: Facebook, Twitter, Google+, Instagram, & Pinterest.  Each of our social media posts will link directly back to your website and associated artwork page!

Here are a few tips you can use to market your artwork on your own social media channels:

  • Always post with an image (posts with images are much more likely to be viewed and visited)
  • Use hashtags (#artwork) for keywords for your artworks to help in searches
  • Post a new artwork at least every couple of weeks to keep your social channels fresh

 

There are a few automation services which can help with posting your content to social media channels on a routing basis.  Here are few standouts: Later (for instagram) Tweetdeck (for twitter) Buffer (for multiple platforms).  Also note that whenever you add a new artwork to your EZZL site, we'll advertise it on our social platforms on twitter, facebook and instagram for free!

Doing some keyword research for hastags as mentioned in our 3 bullets can go along way to increasing your visibility through search.  Here are a few popular artwork related hashtags: #artoftheday #creative #artwork #artists #inspiration #art #instaart #paintingoftheday #watercolour #WIP #customart #abstract #fineart #portrait

Blog

Whether you're using one of the many free bloggin services (wordpress, blogspot etc) or the built in blog feature of EZZL.art, creating regular blog posts is a great way to increase your site's visibility in search engines.  Create targeted blog posts around the creation process of your artwork or your art principles and practices.  Sharing tutorials and your knowledge through bloggin is a greaet way to gain greature exposure and  online presence.

Include images of artwork process when blogging and try and use a featured image for your blog posts.  Here are a few websites that have free to use images you can include along with your posts to make them more visually appealing:  PexelsUnsplash, & Pixabay

Participate

Not only should you be creating your own content, but also particpating in the networks.  Follow influencers and other industry partners on social media channels.  Find blogs about your artwork niche and actively comment on their articles.  Many blogs comments allow you to place a link back to your website, where you can list your EZZL.art site to gain additional viewers.

Many websites and social platforms have dedicated groups specifically for artists.  Here are a few that may be of interest: Facebook Oil Painters, or Western New York Artists Group

Enter Art Competitions

Entering online art contests can be a great way of reaching other artists and increasing your exposure.  Many website provide upcoming opportunities for artists to enter in various art calls.  ArtCall.org features an open calls page which you can view to enter into shows.  EZZL.art also has an annual juried art show which is free to enter!  Many communities have local art shows, and entering your work offline is also a great way to build community and local partners.


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